Founder’s Voice

Risk-bearing physicians don’t need more vendors. They need fewer gaps.

 


Tony Willoughby
CEO, Stellus Rx

 

Over the course of a typical year, I’ll meet with hundreds of physician leaders and value-based care executives from dozens of risk-bearing medical groups and enablement platforms. The singular, fundamental truth I see in every conversation: Everyone wants to help patients, but physicians can’t help the patients they serve if they can’t stay financially viable in the evolving value-based models.

So conversations gravitate toward economic levers over clinical levers. And solutions layer on with the promise of extracting more value from existing economic levers or adding new ones. The cascading impact and unintended consequence is that risk-bearing physicians—all of whom truly want to focus on patient outcomes as the defining metric for success—end up adding more solutions to account for the growing list of measures they have responsibility to monitor and manage.

That doesn’t create more value. That’s more fragmentation, more variability, more complexity and cost to manage.

But what if the real cost isn’t the tools themselves, but the gaps between them? Every risk-bearing group I talk to wrestles with the same three, challenging questions:

  1. Who’s working on what?
    When five different vendors all reach out to the same patient about the same medication list, nobody knows who actually owns the outcome. Everyone acts with the right intentions, but no one ends up winning in this scenario, least of all the patients.
  2. What does success even mean?
    Coding accuracy, adherence, total cost of care, quality measures … everyone is measuring something different, and everyone is claiming credit for the same dollar of savings.
  3. How do we show up for our patients?
    This is the one that matters most; it’s where we focus. Patients and physicians are drowning in outreach that feels less like coordinated care and more like noise. Which vendors serve as an extension of the physician to strengthen the patient relationship? And which ones simply create more alerts that compete for patients’ and physicians’ attention?

 

We’ve seen what happens when you address those questions head-on, rather than ignoring them or accepting them as a reality of modern care delivery. In one risk-bearing population we support, enrolled patients carry 43% more chronic conditions than non-enrolled patients in the same group. On paper, they’re the harder patients to manage. Yet those same enrolled patients outperform on every quality measure we track.

  • At 24 months of enrollment, blood pressure control reaches 92.4%, compared to an 85% baseline for non-enrolled patients.
  • More than 94% of quality failures across the entire population are concentrated among the non-enrolled.
  • In a separate study of that same population, per-member-per-month total cost of care dropped by more than $200 for enrolled patients. The sickest patients performed like the healthiest ones. That’s not a coincidence. It’s what happens when extra support is coordinated with the care team instead of competing with it.

None of that came from adding another dashboard or another outreach tool. It came from building something that plugged into the physician’s existing workflow and expanded capacity, rather than asking the physician to manage one more relationship. It also came from a platform that leverages technology to scale the right level of clinical expertise and match it to patients’ specific needs in the moments that matter—so it’s not more outreach; it’s precise intervention.

Here’s what I’d tell any risk-bearing group that has reached the point of exhaustion with vendor fatigue: Stop exploring what tools do or don’t do. Start exploring their ability to help you do more of what you want to do. Does the tool relieve burden for your team in meaningful, measurable ways? Does it broaden what you can do for your patients without stretching your team any further?

Work with partners that feel like extensions of your own team, not ones that segment your patients away from you. Segmentation promises focus, but ultimately delivers broken connection in patient care and outcomes. Integration creates capacity, which drives quality. That’s what unlocks the full value of risk-based care delivery models.